Context The project responds to the lack of specialized training in artistic PR and communication for creative professionals in Romania. Artists and cultural workers often lack tools for digital presence, advocacy, and strategic communication. ART-PRESS develops a transnational, practice-based methodology, co-created with partners from Romania and Norway, to enhance visibility, sustainability, and social relevance of…

Empowering Artists Through Communication In September 2025, Bucharest hosted a unique learning experience that brought together Romanian communicators, artists, and cultural professionals with the lead Norwegian trainer in a collaborative effort to strengthen communication skills in the creative industries. The Art Press workshop, developed under the Erasmus+ KA210VET action, was not just about teaching public…

ART‑PRESS, an Erasmus+ KA210 VET project developed in Romania, brought together vocational communication professionals from Romania and Norway to reimagine PR in the arts sector. In July 2025, during a four-day workshop in Oslo, participants turned theory into practice — transforming the project into what could best be described as a living lab for artistic communication.…

I am thankful to have been invited to work in this small town located on a plane in the mountains about halfway between Pitesti and Brasov. This was an opportunity to discover life outside of the big cities in Romania. From the terrace of my Pensiune I could see the green hills surrounding this town.…

The partnership with the Caleido Festival 2023 provided the opportunity to present two contemporary dance performances to a Romanian and international audience. Hybris by Jonas Oren and Hardly Ever by WEE/Scavetta productions. We thank our partners Amfiteatru Foundation who made this event possible. The Caleido Festival has previously been staged in Bucharest, but as the…

The Caleido Festival 2023 has given me the opportunity to present Norwegian artists at this event. Together with WEE/Scavetta, Jonas Øren formed a strong presence at the festival displaying new expressions in the field of dance/performance. Choreographer and performer Øren presented his performance Hybris at the Caleido 2023 festival in Timisoara, this years European Capital…

The creation of an installation for a play and how it all came about. Here, scenographer Bård Lie Thorbjørnsen tells the story in his own words: In February 2023, we started this project that came to be both a collaboration and artistic exchange between Unteatru and me. The theme for this devised theater was The…

CdRF(The Photographic Resource Center) was conceived and planned by a homogeneous group with experience in various fields of photography. The coordination is ensured by Andreea Leu, Olga Abramescu and Alex Molovata and Ioana Moldovan, Andrei Păcuraru, Adrian Bulboacă, Cornel Lazia, Cristina Irian, Ionuț Staicu and Silviu Gheție are the center’s core team. Each of them…

Through the EEA funded project MoreLight! a Latvian museum is reinventing its major directions of work by putting the theme of mental health at the forefront of its new initiatives. New permanent exhibitions and educational programs will be created as well as artist residences for Latvian and Norwegian artists. My collaboration with the More Light! Project started in 2021…

The “Photography Resource Center” project started from the desire to support the development and professionalization of the photographic community in Romania, at the moment there is a lack of community management and representation structures. Perhaps the biggest challenge of a freelance photographer is the fact that he has to be an artist, manager, salesman, PR…